Iwata would frequent the Sapporo subway and play a simple numeric game, called Game 31, until he mastered it. His first experience with computers was in middle school with a demo computer that used telephone lines. Throughout middle and high school, Iwata displayed leadership skills through service as class president, student council president, and club president at various times. Satoru Iwata was born on December 6, 1959, and raised in Sapporo, Japan, where his father served as a prefectural official. Awards.Ī Commodore PET 2001, the same model series Iwata purchased in 1978 and subsequently dismantled Iwata was posthumously awarded the Lifetime Achievement Award at the 2015 Golden Joystick Awards and the 2016 D.I.C.E. Members of the gaming industry and fans alike offered tributes through public announcements and social media, and fans worldwide established temporary memorials. The problem resurfaced in 2015, and Iwata died at the age of 55 from its complications on July 11. It was removed, and Iwata returned to work in October of that year. In June 2014, a tumor in Iwata's bile duct was discovered during a routine physical exam. Throughout his career, Iwata built a relationship with Nintendo fans through social media and his regular appearances in Iwata Asks and Nintendo Direct, becoming the public face of the company. In 2015, after several years of refusal, Iwata put a portion of Nintendo's focus into the rapidly growing mobile game market a landmark partnership with mobile provider DeNA was established that March. Iwata voluntarily halved his salary in 20. Later hardware such as the Nintendo 3DS and Wii U proved far less profitable than the Wii, and Nintendo's net sales fell by two thirds from 2009 to 2012 the company saw its first operating losses in 30 years during this time. Iwata expanded his strategy by defining a quality-of-life product line for the Wii that evolved into a ten-year strategy to create standalone products. Nintendo attained record profits by 2009, and Barron's placed Iwata among the top 30 CEOs worldwide. As a self-declared gamer, he focused on expanding the appeal of video games across demographics through a " blue ocean" business strategy. Under Iwata's direction, Nintendo developed the Nintendo DS and Wii game consoles, helping the company achieve financial success. Nintendo saw growth under Iwata and, when Yamauchi retired, he became the company's president in May 2002. Iwata joined Nintendo as the head of its corporate planning division in 2000. In the following years, he worked in the development of the Pokémon and Super Smash Bros. Following a downturn and near-bankruptcy, Iwata became the president of HAL in 1993 at the insistence of Nintendo president Hiroshi Yamauchi and brought financial stability. Games to which he contributed include EarthBound and many games in the Kirby series. At HAL, he worked as a programmer and closely collaborated with Nintendo, producing his first commercial game in 1983. In 1980, he joined the game developer HAL Laboratory while attending the university. He majored in computer science at the Tokyo Institute of Technology. He was a major contributor in broadening the appeal of video games by focusing on novel and entertaining games rather than top-of-the-line hardware.īorn in Sapporo, Iwata expressed interest in video games from an early age and created his first simple game while in high school. He was the fourth president and chief executive officer (CEO) of Nintendo from 2002 until his death in 2015. Satoru Iwata ( Japanese: 岩田 聡, Hepburn: Iwata Satoru, December 6, 1959 – July 11, 2015) was a Japanese businessman, video game programmer, video game designer, and producer.
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